The hearts of the youngest members of the family, once occupied by actors and sportsmen, have been usurped (perhaps forever) by YouTubers . This is at least the conclusion of a recent study carried out in Germany by the digital association Bitkom .
A third of young people aged between 10 and 18 (36%) say that their favourite star (the one they admire most) is a YouTuber. Those who have achieved fame through YouTube are thus ahead of sportsmen (23%) and actors (18%) in terms of popularity. Only singers and music groups (38%) win the battle for popularity among YouTubers among the youngest.
The (passionate) love that young people have for YouTubers varies uruguay phone number significantly, however, depending on the age group . 41% of children between 10 and 12 years old admit that their favourite star is a YouTuber. This percentage grows to 44% in the case of teenagers between 13 and 15 years old. On the other hand, it falls to just 25% among young people between 16 and 18 years old.
There are also gender differences in the idolatry that children and adolescents show towards YouTube stars. YouTubers enjoy a much greater following among boys (42%) than among girls (32%).
The growing popularity of YouTubers in the hearts of young people is decisively influenced by the (increasingly increasing) amount of time they spend on YouTube (especially through ubiquitous mobile devices).
68% of young people between 10 and 18 years old connect to YouTube from time to time . The fondness of the youngest members of the family for this platform increases with age. While among children between 10 and 11 years old the percentage of YouTube users is only 51%, this figure jumps to 76% in the case of teenagers between 16 and 18 years old.