New retail case: to do new retail, boosting revenue by 140% in one quarter
ROBINMAY, a Taiwanese fashion bag brand, was founded in 2016 when new retail was proposed. Since its establishment, ROBINMAY has not positioned itself as a pure e-commerce or pure counter brand, but through O2O and OMO, it meets the experience needs of consumers returning to physical stores.
New retail case
In addition, ROBINMAY believes that through the official LINE account, which has 20 million Taiwanese users, it can deeply manage loyal customers and improve customer stickiness. Brand operations manager Susan pointed out that when operating LINE official accounts, you should look for third-party APIs suitable for connection to achieve good OMO new zealand whatsapp phone number virtual and real integration and data integration.
For example, ROBINMAY connects LINE's official account and official website to Crescendo Lab's all-round marketing platform MAAC to quickly realize OMO and new retail. Coupled with the award management function of the MAAC backend (sending coupons and store redemption vouchers), automatic labeling function, and automated customer journey design, the official LINE account has achieved small-scale OMO results in just 3 months. The message opening rate increased by 55% and revenue increased by 140%! ( See the complete ROBINMAY new retail business case )
More new retail cases and API connection resources
Facing the challenges of new retail, many brands are facing transformation pain points. Whether it is transforming into a consumer-centric thinking, or realizing the transformation of DTC and OMO, it often fails due to lack of experience, resources, or technology. It is recommended to refer to the experience of other brands, or contact Crescendo Labs to start your new retail model!