Digimind, the leading social media monitoring and competitive intelligence software, has launched a new tool: Social Wall. This new feature allows you to view real-time data on the performance of your campaigns, feedback on your products, industry trends and the performance of your competitors. In addition, thanks to it, marketing teams are able to provide key metrics and insights to different stakeholders, allowing the rest of the teams to make tailored and more strategic decisions.
Companies that use this tool will be able to enjoy:
A complete data tool. With more than 25 channels to monitor, more than 900 graphics, 650 metrics and the possibility of adding custom sources, Digimind's Social Wall allows you to visualize data in a complete and simple way to discover insights that help build data-driven strategies.
Data customization. Each brand has its own KPIs, field of expertise, and ways to measure its performance. Thanks to the more than 500 filter combinations available on Social Wall, a company's departments can view the information that interests them most in order to make the most appropriate decisions.
Simple setup. No complex configurations or downloading of new extensions are necessary. Digimind's tool can, in a single click, simplify the visualization of this data to transform it into information that the entire team of a company can understand.
No additional cost: The Social Wall is integrated within the Digimind south africa phone number Social platform and does not require the purchase of contracts, configurations or extras with additional cost in 2017.
“Marketing departments often identify valuable insights from the mass of data they collect. However, they are unable to keep their stakeholders (including customer service teams, product development, etc.) up to date on how this data impacts the business,” says Paul Vivant, CEO of Digimind. “A tool like the Social Wall, a first on the market, allows any member of a company to take advantage of Digimind Social’s data collection and analysis capabilities and share them with the rest of the organization in a matter of seconds. This is key for companies in the digital age, which must stay ahead of the competition and closely observe the evolution of consumer needs.”
The business areas that can benefit the most from Digimind's Social Wall are mainly:
Social media and digital marketers: the new tool allows these professionals to easily communicate key indicators without having to prepare and present reports.
Marketing Directors, Vice Presidents and CEOs: Industry leaders can also easily access such performance indicators and stay informed about results minute by minute without having to ask for reports.
“The social media analytics and listening market has been stagnant for some time when it comes to data visualization. For years, companies have had to increase their budgets by five or six figures just to be able to afford a traditional command center,” says Vivant. “At Digimind, we believe that every brand should be able to harness the power of data visualization. Digimind’s Social Wall enables exactly that.”