No domain yet? The guarantee for failure on the market

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elf-employed people often have only one or even no domain registered
While many self-employed people have only registered one (39 percent) or even none at all (34 percent) domain, the situation is quite different for managers and IT and marketing experts: The majority have registered two to ten domains (managers: 35 percent, IT and marketing experts: 36 percent).

Chapter 3 (page 14 onwards) on security gaps shows how important this topic is for long-term business success. This is why self-employed people should also take care of the security of their domain.

If you haven't registered a domain yet, it's high time. If you don't have a website, you can't be found and so a lot of malta phone data potential remains unused.

Figure - Domain name and extension: The milestones of the domain strategy - Domain Report

Domain name and extension: The milestones of the domain strategy

Once the decision about the domain strategy has been made, it is important to be clear about the domain name and the extension.

Legal security & reputation: This is the focus for IT and marketing experts
For the respondents, two aspects play a decisive role in the domain name:

01 The domain should be concise and easy to remember. (61 percent)
02 The company name should be part of the domains (54 percent). The company location (19 percent) and the price (17 percent) play a subordinate role.
Figure - The decision on the domain strategy - Domain Report

Expert tip from DomainFactory:

"The challenge is to find a concise name despite the large number of domains that have been assigned. If the desired domain is assigned, it can be bought back. You can find out how to best organize the purchase in our guide below."

Domain endings: limitless possibilities?!
Once the name for the domain has been defined, there is one more step to registration: what ending should my domain have? Each TLD has its advantages and possible uses. The "familiarity" factor also plays a role here. Five classic domain endings are known to around three quarters of those surveyed. These include .com (80 percent), .net and .de (both 79 percent), .org (77 percent) and .eu (74 percent).

(Domain–)All's well that ends well – success assured

When it comes to using the domain extension, only one comes in at over 50 percent: the top-level domain .de, which represents Germany, at 58 percent. With more than 17 million registered domains, it is the third largest in the world.8 In terms of popularity, .com (43 percent), .eu (23 percent), .net (20 percent) and org. (17 percent) are well behind the German extension. Experts from IT and marketing are much more likely to choose an alternative to the popular .de extension.