Brand and No Brand Visibility: How Do the Big Ones Do It?

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Branded vs Non-Branded Terms Distinguished with SEMrush Analysis
We now come to the first SEMrush analysis, where we see the distinction between Branded and Non-Branded terms. Analyzing a large Italian site that gets millions of visits, we observe that:

The higher the percentage of No Brand, the greater the SEO and Web Marketing capacity
If the strategy is too oriented towards the Brand, it means that Web Marketing collects investments from other media, such as TV or newspapers.
A good visibility activity towards the No Brand can therefore open up many new opportunities.
Let's take 3 examples in the USA: Amazon, Walmart and Home Depot.


Branded and Non-Branded Traffic Ratios: 3 Examples
Let's look at the proportions of Branded and Non-Branded traffic with SEMrush (for the US market): Amazon, with 77% Non-Branded traffic , has reached an increase of 100 million visitors georgia phone number in 2 years. The other two cases, which are similar, show us, although the dimensions are a little different, a higher growth in terms of visibility (more than 100%). So Amazon, despite its very effective No Brand strategy, does not grow to the same extent as Walmart and Home Depot in proportional terms.

Let's analyze the reasons behind this phenomenon

Home Depot Indexed Keywords: Branded and Not Branded Keywords
Looking at the keywords indexed for Home Depot, we find generic terms: refrigerator, kitchen cabinets, etc. They are all indexations in which the first place is on No Brand keywords that represent categories. This is very interesting, because depending on the terms we have a different positioning.