Tag the various results (Positive – Negative – Neutral – Other) and have the tags highlighted with colors present in the ORM view.
Export data (Xls - Csv – Pdf)
In this way it is possible to provide a report to Mr. Ria with the progress of the search results (a report that may have a weekly or monthly sending schedule, depending on the agreements between the parties), on which to make a short call that lists the activities carried out, the benefits that these have brought in terms of web reputation to the brand, and their implementation status.
Here there will be evidence of the decline in position of negative results in favor of positive results…which we all hope for
For additional online monitoring and alert portugal phone number creation tools, both free and paid, I refer you to the following presentation “ Web Monitoring within everyone’s reach ”, where you will find some of the tools listed above, described in more detail.
The SEO strategy initially planned can be changed during the process based on the results achieved, for example by integrating the “white hat” activities listed above with some “black hat” activities on new web properties for the use and consumption of this crisis management.
Don't forget the importance that a good link building activity can have for the purpose of recovering brand reputation , both on new content created and on content already present in SERP, which have been identified as positive (for example previous reviews of the Koobcam company).
Photo ( web reputation): Shutterstock
Have you ever faced an online reputation problem?
What countermeasures would you adopt in the event of a web reputation crisis?
How to Solve an Online Reputation Crisis with SEO
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