Customer Acquisition Development Specialist

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Free membership creates a more cohesive network, which in turn attracts more users and starts a virtuous cycle. Freemium works the same way, offering free options is basically providing value to customers for free. There are two things to note about the free strategy. Providing services to members for free is not a revenue model in itself and does not save money at all, but it can open up new sources of income and help companies achieve predictable revenue. Treat "free" as a tactic rather than a strategy. 2. The best time to raise or lower prices. Memberships often have an implicit assumption that membership fees will remain unchanged over time.


Therefore, when changing prices, there is a risk of churn because qatar whatsapp resource members may reconsider their membership when the price changes. . How to raise prices? Why raise prices? Because it is usually a goal that the company wants to achieve; or because a competitor charges a higher price and you feel you should follow suit, that is the easiest time to raise prices; or because the cost of creating value continues to rise and you want to raise prices. Just like Netflix decided to raise the price of its service in 2017 to respond to the continuous price increases by the production companies. In order to avoid adverse rebounds caused by price increases, the following two measures can be taken.


First, you can keep the original price for existing members but raise the price for new members. This can prevent existing members from canceling their memberships and if existing members cancel their memberships and then rejoin, they do not need to pay a lower price, thereby enhancing the group nature between members and the company. Second, you can find ways to provide more benefits to members and then add some new tiers to the existing price tiers. If members want to enjoy more benefits, they will have to pay a higher price. If you must increase the price of existing memberships, be prepared that there will probably be a wave of member churn and negative reviews.