1 votes) Most people don't research the potential of a keyword beforehand. This is of course perfectly fine, especially for hobby websites and blogs. But if you want to make money, you should take a closer look. Here in the blog, I tend to focus on the topics that interest me, but I also often research the most lucrative search terms for that topic. However, things are different for niche websites, where I try to use keywords that offer good traffic potential and are lucrative.
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