Don't copy/paste, each channel has an audience and Taylor knows that well. He changes the tone, style and language he uses. By adapting to the medium, he manages to diversify his content and give his audience what they expect and consume on each channel.
For example, for the launch of her album The Tortured Poets Department, she created a secret feature on Instagram.
All you had to do was go to her Instagram profile, swipe down to refresh the content, and hold it there until the words of the album title started to appear. It was then that the app would automatically take you to a countdown that would end with the release of the album. But what was the most curious thing of all? That in this countdown, in addition to the release, it would coincide with the opening of Taylor Swift's profile on Threads.
Taylor Swift strategy trheads TTPD
For the release of Midnights' album, she made a series of videos for Tiktok full of hidden messages introducing the songs from the album.
In the face of a crisis…an opportunity.
Swift's path hasn't been all roses. In 2009, fellow argentina number data singer Kanye West grabbed the microphone from her at the 2009 MTV VMAs to tell the world that Swift didn't deserve the award she had just won.
West also released a song titled “Famous” in which he insulted the artist in one of its lines. Kim Kardashian (Kanye’s wife at the time) posted a video on her social media in which Taylor and Kanye’s phone conversation appeared, confirming her husband’s version, although the singer claimed that the images were manipulated and asked to be excluded from the narrative.
Public opinion then turned against Swift and an army of fans of West and the Kardashian clan filled Taylor's social media with hate messages, along with the word "Snake ."
Faced with such a wave of hate, Swift closed her social media accounts due to harassment. The reputational crisis that this situation caused made the singer decide to disappear from the public eye and from social media for a year.
But things didn't stop there. What did Taylor do? She released an album called " Reputation " full of vipers and subliminal messages responding to those attacks she had received for a whole year. Without a doubt, a very intelligent example of how to manage a crisis and make the most of it.