The $15 billion Louis Vuitton Box is a “hot” Topic in China

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NFT-Based Mystery Box Trend in Luxury Fashion
The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the ‘Via’, an avant-garde blend of physical and digital luxury.

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Retailing at approximately $41,600, this limited edition phygital treasure chest opens doors to albania telegram number a series of surprises. Via owners receive digital keys periodically, unveiling exclusive phygital treasures. One notable reveal was LV’s iconic Speedy bag 40 VIA, a digital collaboration with Pharrell Williams, with the physical counterpart anticipated in 2024. source Jingdaily


Mystery boxes
Mystery boxes aren’t novel, they’re traditional collectible models now reimagined through NFTs. As Benoit Pagotto from RTFKT, renowned for their NFT mystery box MNLTH in collaboration with Nike, pointed out, these boxes inherently resonate with the collectible nature of NFTs. The buzz around these boxes is palpable on social media, with unboxings revealing intriguing phygital collectibles.

Drawing parallels with gaming, Robert Hoogendoorn from Dappradar observes the longevity of mystery boxes in this domain. In 2020, gamers globally invested over $15 billion on such loot boxes, signifying their prowess in the attention economy.