What is the relationship between SEO and PPC in the hospitality industry?

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You need to understand who your customer is

Many people place huge expectations on the web, but you also need to know how to use this medium in the appropriate way. If you have a medium-long term approach, especially linked to a correct use of the platforms, then you can hope for a good result.

PPC on Facebook: Just Awareness or Also Promotion and Sales?
Since Facebook began to provide new tools to manage campaigns, significant results have been seen on this platform, and many consultants have advised their hotel clients to reconsider their PPC activity budgets: if before the proportion was 70% on Google and 30% on Facebook, the situation has been reversed, assigning 70% of the budget to Facebook .

This is because lead generation is managed vietnam phone number differently, with lower costs per contact. However, Facebook campaigns have a major flaw: we fish for people when their psychology and physiology are not in the right mode to carry out a compromising action , that is, the potential customers you intercept on Facebook are not ready to provide you with their credit card details or to make a significant commitment with your hotel.

Facebook allows you to segment the type of users and their interests, but the closing action, the click that we will track for the conversion or for the creation of the contact must happen at another time. This is why PPC activities on Facebook are excellent for working on awareness and lead generation , but at this time they are difficult to use for conversion activities.

But at a later time, therefore using remarketing or targeted newsletter campaigns through the lists, we can convert on new users, on whom we had not carried out the previous activity. Here then is that even the campaigns on Facebook in recent months have brought truly interesting results.

Millennials: what kind of customers are they, what approach should we have with them?