Economic and financial management

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There are also software applications and tools that are used to manage the entire accounting and financial burden of a company, which are increasingly more sophisticated and connect with similar systems of suppliers and customers, when they have these systems, for the automated processing and management of purchases or orders and also with banks and public administration for payments and taxes.

As you can see, all commercial relationship activities between a company and a customer, not only those related to promotion and sales but also those related to the management of the delivery of purchased products, payments and the management of claims and returns can be automated with different software solutions or tools.

Integration of commercial management computer applications: The ERP
But it is normal for the company to integrate all these activities into a single tool or IT solution: the ERP. This system, whose acronym can be translated as electronic resource planning, is explained in a simple way like a puzzle where each piece is a management system for a specific area, but which communicates and integrates with the rest of the systems,

And with this, the concept of customer management changes, since through an ERP not only is the relationship between a company and its customers managed, but based on the opinions israel phone data and purchasing decisions of customers, a company can immediately change its purchases, prioritize production lines and warehouses, or vary the promotional campaigns for the company's products.

Although sometimes the most important thing about implementing an electronic management system beyond the data it generates and the simplification of administrative tasks is the information it provides to the management team about those processes that have the most value for an organization's client, that is, its value chain.

This helps in making strategic decisions, such as focusing on an activity of great value to customers, divesting itself of those with less value, or seeking strategic partners to complete areas that are of great value to customers but are not covered by companies. This is the basis of current offshoring, where the most important processes remain in the company's country of origin and those of less value are produced in countries with lower wage costs.

Thus, many transport companies or international logistics operators not only offer an integration of their electronic management system with their clients to optimize delivery processes as much as possible, something especially useful in the online sales system, but also consulting based on their know-how on how the company should organize its processes to provide maximum value to the client in any country in the world.

Therefore, electronic management systems not only change the relationship between companies and their customers by optimizing it and making it closer, but also the company's own strategy, organizing all its processes to provide maximum value to each customer.

If you want to delve deeper into this topic and be prepared to provide extra added value to your company or simply complement your professional profile, we recommend specific training, such as the Official Title of the Ministry of Education and Vocational Training that we teach on Commercial Administrative Operations , in which you can learn to use computer applications for commercial management.