IP addresses are considered personal data, as they can be traced back to a specific person. For the Guarantor, the fact that the IP address has been partially transferred to the United States does not in itself constitute anonymization, as Google is able to combine it with other data, such as the email address. What consequences could this development have? Bottom line: Stay away from Google Analytics Google Analytics is one of the most common website analytics tools, but it is becoming increasingly difficult to justify its use on EU websites.
Let's get straight to the point. Following the European ukraine phone data Court of Justice ruling on the invalidity of the Privacy Shield, the European Center for Digital Rights (noyb), a data protection association founded by lawyer and activist Max Schrems, filed 101 complaints. And that's a big mess because the decision effectively made it clear that the use of Google Analytics is illegal in the EU. Regulators are taking an increasingly clear stance against the use of Google Analytics.
Basically, the violation of the general principles of data transfer to a third country is criticized, since GA is used to transmit the user's personal information to Google's headquarters in the USA. The fact that European authorities are gradually declaring US services non-compliant obviously increases the pressure on The Italian Data Protection Authority has issued a warning to websites using Google Analytics, saying that using the service “without guarantees” violates EU data protection laws due to the transfer of data to the United States.