By Alba Chaves
Project Manager at Marketing4ecommerce
ANDIn the world of digital marketing , authenticity and a genuine connection with your audience are key to standing out as a brand. Within this context, user-generated content ( UGC ) has taken a leading role, especially on platforms like TikTok , where creativity and the viral nature of content create unique opportunities for brands.
What is UGC and why is it so effective on TikTok?
UGC includes videos, images, reviews , and any other type of content that users create to share their real experiences with products or services. According to Laura Lopez , PPC Squad Leader at VIVA! Conversion , TikTok stands out as one of the most effective platforms for UGC due to its dynamic and highly participatory nature.
VIVA! Conversion tells us that 85% of consumers say that user-generated content significantly influences their purchasing decisions. In addition, campaigns that incorporate UGC see a 29% increase in conversion compared to other types of digital content. This impact is even more noticeable on TikTok, where users spend an average of 52 minutes a day on the platform, and the algorithm favors content that stands out for its authenticity and relevance.
Benefits and strategies of UGC on TikTok
Using UGC not only improves users' credibility and trust uruguay number data towards the brand, but also increases engagement. On TikTok, this type of content allows brands to reach a wider audience through a format that invites active participation and entertainment. With 76% of TikTok users in Spain over 24 years old , the myth that TikTok is only a social network for teenagers is debunked, thus opening up a range of possibilities for different market segments.
At VIVA! Conversion , the goal is clear: to promote and encourage the integration of UGC strategies to help brands improve their positioning and generate more business in the current digital context. As an agency specialized in performance marketing, they focus on the development and execution of strategies that effectively integrate UGC into TikTok and into the entire digital strategy, with the aim of maximizing visibility and conversion rates.
The agency’s personalized, data-driven approach enables it to design campaigns that not only reflect the essence of brands but also communicate effectively with the target audience. This translates into creative content that not only entertains but also delivers measurable, business-oriented results.
Transform your marketing strategy with UGC
Exploring UGC and TikTok specialization can be a game-changer for your marketing strategy. Adapting to this new digital landscape with a strategic ally like VIVA! Conversion can elevate your brand to a new level, making the most of current trends and consumer expectations in an increasingly dynamic and competitive market.
Digital marketing with a strategic ally like VIVA! Conversion can elevate your brand to a new level, making the most of current trends and consumer expectations in an increasingly dynamic and competitive