According to data from Zoorate , an Italian company active in monitoring and managing comments on the Internet, which has analysed over a million feedbacks relating to all the products of Italian e-commerce, positive reviews and opinions , which are essential for spreading a good online reputation of a brand, mainly concern the following aspects:
57% shipping
32% assistance and support
27% price
26% product compliance
27% assortment
14% packaging
It is immediately obvious that the satisfaction of ukraine phone number an online purchase is mainly based on the respect of a pact of trust between the merchant and the consumer and this is the central aim that the company must set itself in stimulating the sharing of the purchasing experience as much as possible , not only with automatic forms of customer feedback via email, but also through mechanisms - such as testimonials on the site and communication on social media - which aim to give voice to that "silent majority" who, not having experienced a critical situation, have less incentive to share their experience.
Encouraging comments from satisfied customers means increasing the online reputation of our brand, transmitting trust to potential customers who have never purchased from our e-commerce.
If we think about it, eBay has been able to build around feedback the spending of that currency so important in its system that is trust towards buyers and sellers, all the more relevant the more this has been able to fuel the value of private individuals. Online reputation is the engine of this sales system .
What tools should I use to monitor comments?
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