SEM Campaigns: The Road to Success

[arafatenzo]

Going back to the previous example about the hotel, the ideal solution in terms of SEM strategy on AdWords would be to create distinct campaigns for each type of person to reach , with a themed landing page. So think about the couple looking for a romantic and relaxing weekend and finds themselves on a beautiful landing page where both the graphics and the texts are aimed at making them feel that this is the right place for them.

The two basic segmentations you can do are these: ads and landing pages . To do things well on Google AdWords, you should dare and know a little more about the people who arrive on the page . If it refers to the booking/purchase page, has links to request information and/or to download a detailed sheet or free resource, you should track everything so you have control over the entire funnel.

If you sell products and see that everything luxembourg phone number works perfectly but many stop at the checkout stage, here there will be something that stops the user in the intent to purchase and we must intervene. Based on this information collected it is up to you to make considerations and evaluate possible improvements in your AdWords ad for the next phase of split-testing and optimization.

4# Split-Test and Optimization
We have reached the final phase of the SEM strategy. I can tell you right away that when a campaign is active, there is never a final phase. In fact, we can consider the latter as a continuous cycle that must always bring greater (but above all better) results.

Split testing your AdWords ads has always been the best way to evaluate people's behavior. The task of those who do advertising is precisely to improve the performance of the campaigns, so you should never settle but always aim higher

Segmentation helps you identify the pain points of your campaign , and through split-testing you can resolve them by trying variations and alternatives on the ads or landing page.