For this to happen, it is

[fomayof928@mowline]

Communicating strategically, doing it in an engaging way and building a plan of what you want to tell is the basis for extracting value from the contents and narratives that a brand circulates on the web. This means that the virality of what is published online is not the real challenge to be won and the ultimate result to be obtained today! The goal of an advertising campaign or a brand enhancement plan is customer loyalty .


For this to happen, it is essential to plan each individual content by usa phone number list organizing a real calendar. How? The secret is the Hero , Hub , Hygiene model of Content Marketing. Hero, Hub, Hygiene, the 3H pyramid Hero, Hub and Hygiene: the 3H content strategy The Hero, Hub, Hygiene model was born on the initiative of YouTube , which used it for video campaigns. This is a communication model, called the 3H pyramid , which helps us understand how and which contents occupy the base, body and tip of a communication strategy.


Today the 3H pyramid applies not only to YouTube but to all content marketing , that is, to all those contents that have the objective of establishing an interaction with the audience . If the strategy is successful, it will lead the potential audience to conversion : brand loyalty, more purchase of the product/service. Hygiene Hygiene contents are those designed for the typical user : focused on themes that are useful to him because they are recurring.