Offering several of them means

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It helps to define the profile of each advertising contact in order to offer them the service/product that best suits them. The idea is to multiply the contact forms on your page instead of just one. Indeed, offering a single contact form is the mistake that many B2B companies make. The single form would only be useful when the prospect is already in the decision-making phase.


Taking into account the Awareness or Consideration phases seen previously. software managers email database By multiplying the contact forms, also offer premium offers. Why not, for example, offer small advantages following an action? Websites choose, for example, to provide white papers, case studies or even guides. You also have the possibility of offering a registration for a webinar to further interest the prospect and keep them on your page.


Optimize the conversion funnel The idea is to turn each visitor to your page into a lead. To do this, you need to follow a certain progression in the process. The first step is to attract visitors to your page by producing interesting content. Then, it will be up to you to encourage them to act. For example, plan a call to action button. Logically, this click should lead the visitor to another page on your site.