Have to Pay Extra One of These Completely Useless

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First of all, because of the murky and untested monetization scheme for content producers. Along with RuTube, Yandex.Zen is becoming a backup platform for Russian video bloggers. What is Zen? Yandex.Zen has existed since 2015 as a blog platform, initially focused on text materials. As Zen developed, it “made friends” with videos, streams, stories, widgets, Telegram bots (synchronization with the Telegram channel) and other types of content.


Texts were divided into posts and articles, differing in afghanistan phone number lead volume and design. By 2022, Zen's audience has already exceeded 20 million registered users and continues to grow against the backdrop of events taking place in RuNet. Zen through the eyes of a reader The platform brings together a very diverse audience. By the end of 2021 alone, more than 410,000 personal and corporate channels on a wide variety of topics were registered in Zen: educational, news, cultural, etc.


You can read it without registering in the system, but the very essence of the platform is to form an individually targeted news feed from materials from the channels you are subscribed to and thematic recommendations that a clever algorithm will throw at you. You can read Zen materials: from Yandex home page, from a special block in Yandex Browser, in the mobile application on Android and iOS, on partner sites (similar to YAN ads), via a direct link from a third-party source.


You don't have to pay for reading, but the creators make money from advertisers. The channel in the browser version looks like this. What is Zen for Readers What is Zen for Readers By creating an account on Zen, you immediately get "into circulation". You choose a number of topics that interest you, after which your personal feed is formed from the highest quality materials, in the system's opinion.