Nowadays, not only SEO optimization is important to position your website, content marketing is necessary as a marketing tool to be better ranked in Google and also make yourself known to users and reach the public you want, for this and other reasons from Web Positioning Salamanca we give you some tips to combine SEO and content marketing , both have an important role in the success of your online business and to stand out among your competitors.
Harmony is very important
Having common goals between what you do in SEO and content marketing is important, that's why we talk about harmony and joint work. Having well-defined goals is essential, that is, knowing why you are starting that online marketing campaign, it may be to increase traffic or improve your ranking, among others.
Another way to work in harmony is to canada telegram data KPIs (key performance indicators) to measure performance and know if you are meeting your goals. These can be:
The number of times the content is shared.
If the content is linked.
User engagement.
Calls to action.
Conversion rates and other options.
Know your audience and create content for them
Understanding your audience is key to your SEO and content marketing strategy, one option that never fails is to create “ personas ” of your target audience, and develop an online marketing strategy for each group of public you want to reach. These “personas” can be separated according to age, location, gender, hobbies and interests. On the Web it is essential to consider what your audience wants and what you want them to do in return for your demand.
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The content you create is clearly thought of in your audience, but also in web positioning, this is part of combining SEO and content marketing , so it must be well optimized, but always taking into account the content. How to do it? Google takes into account the content a lot, so including keywords in what you publish is essential, this will make your pages become visible by appearing in the search results.
Importance of keywords
You should optimize, but not over-optimize, do not stuff your posts with keywords, some, like James E. Hein of PR Daily, recommend that the keyword density be 1% or less, this to avoid any overthinking by Google, which leads to losing a lot of traffic.
Include keywords relevant to your website. Each phrase you use must be well researched. On the Web you will find different tools to check the relevance of keywords, such as Google KeyWord Planner. Having well-optimized content will attract a greater number of users.
Combining SEO and content marketing in link building and optimization
Attract consumers through link building , this is a way to combine both strategies, with this you can distribute your content to large audiences, with this you can improve the effectiveness of the content.
Links pointing to content published on authoritative, well-ranked sites that attract thousands of visitors could reach your website in one way or another.
Internal links are also important, not only for SEO purposes , but they also help users by allowing them to have a better experience because it makes it easier for them to navigate the Web. It is very easy to implement internal link building and it should be part of your marketing strategy because it improves rankings and guides users through the content .
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Headings h1, h2, h3, etc. should be optimized using keywords relevant to your website and also for SEO. The title should be descriptive and persuade potential customers to click, they should be sufficiently eye-catching.
Continuously improving work
Measuring results is an important part of any online marketing campaign . There are different online tools to measure your efforts. Google Analytics is one of them. With it, you can see changes in searches, which pages or posts attract more visitors, and the most important keywords. All the statistical information and data you get is a way to improve your content.
Remember that this is not a job that takes a few days, it must be something continuous and constant , combine these two marketing strategies to achieve success.
Let's remember that the world of the Web has changed, that people are increasingly asking search engines more questions, and that they use the active voice to ask them, we use them to solve our problems. For this reason, search engines need to find quality content, and those who want to sell their products need to create it, hence the importance of that relationship that we talk about in this post.