Getting out into the community as a workshop facilitator is just a start. Just because a business is online and doesn’t have any physical premises that are open to the public, this doesn’t mean everything has to be done online. The owner or representatives from a business can attend local and national trade shows where they speak about and demonstrate products.
They can also take part in sponsored events to raise awareness truemoney database and money for causes that their target audience cares about, as well as having a stall at Christmas or other seasonal events where they offer free samples if relevant. This isn’t always viable online as postage costs for samples are too high for a small business.
Don’t forget to log off sometimes
During these and other in-person engagements companies can hand out business cards. With most marketing taking place online, these may seem quaint now, but they are a good way to get new leads. Some people still like to save and use business cards as a convenient way of remembering and contacting a company when they need specific goods or services.
Attracting new leads while working to retain current customers is a smart move. No matter how small an online business is, creativity, networking, finding local opportunities, and making use of free resources such as social media can all be extremely helpful. Digital tools expand a company’s reach, but it’s important not to forget to interact with people face-to-face too.