Kuyini Ngempela I-Lead Noma Umhodi?
I-lead (noma umhodi) ngumuntu noma ibhizinisi elingeke libe ikhasimende. Kodwa laba abantu bazwakalise intshisekelo ethile. Kungaba ukuthi balande ifayela kuwebhusayithi yakho. Kungenzeka bagcwalise ifomu lemininingwane. Kungaba ukuthi babhalisela incwadi yakho yezindaba (newsletter). Babambe iqhaza ethulazini lakho. Lokhu kukhombisa ukuthi banesifiso sokwazi okwengeziwe. Kodwa abakaxhunyaniswa ngumthengisi. Abazange baqinisekiswe ukuthi bangaba yikhasimende.
Indlela Yokuthola Ama-Leads Ebhizinisini Lakho
Ukuqoqa ama-leads kubaluleke kakhulu ebhizinisini lakho. Kunezindlela eziningi zokwenza lokho. Ungasebenzisa ukumaketha kwedijithali. Lokhu kufaka phakathi izikhangiso zokucinga (search ads). Ungasebenzisa izinkundla zokuxhumana. Futhi kungumsebenzi omuhle kakhulu ukusebenzisa i-email marketing. Ungenza uhlelo lokucwaninga emakethe. Lokhu kwenza kube lula ukuthola abantu abasha.
Esinye isihloko esihle ukuthi ube newebhusayithi eyenza umsebenzi wayo. Lapho abantu bangathola ulwazi olubalulekile. Kumele ufake amafomu abantu bangawagcwalisa. Lokhu kuzokwenza kube lula ukuqoqa amagama abo. Uzothola nama-email address abo. Lokhu kuhlala kusiza ukugcina umkhondo wabo. Lokhu kubenza babe ama-leads amahle.
Ukugcwaliswa Kwefomu kanye Nezikhangiso
Ngokujwayelekile, i-lead igcina igama kanye ne-email. Ezinye zidinga nezinombolo zocingo. Lokhu kwenziwa ngokuphumelela okukhulu. Ungasebenzisa amakhasi okungena (landing pages) adonsa amehlo. Kufanele abe nezihloko ezikhangayo. Izikhathi eziningi, i-lead itholakala ngezindlela ezingazidingi. Umuntu umane nje angathola isikhangiso. Ufunda isikhangiso bese egcwalisa ifomu. Lokhu kuhlola okuhle ngaphambi kokumthatha.
Kumele ube nesistimu esebenzayo yokuphatha ama-leads. Ungasebenzisa amathuluzi ahlukahlukene. Lokhu kufaka i-CRM software. Isiza ukuhlela imininingwane. Futhi ikusiza ukugcina umkhondo wabo bonke abantu. Ama-leads ayingxenye yokuqala yomzila wokuthengisa. Kubalulekile ukwazi ukuthi bazofika kanjani kuwena.
Kuyini Ngempela i-Prospect?
I-prospect (ikhasimende elingaba khona) ngumuntu. Labo bantu sebeyiqinisekisiwe. Baqinisekisiwe ukuthi bayafaneleka. Bayafaneleka ngoba bahlangabezana namakhrayithiriya athile. Amakhrayithiriya abalulekile kakhulu. Lawa makhrayithiriya afana nendawo, imboni, kanye nobukhulu. Kungenzeka ukuthi banesabelomali esikhulu. Bangase babe namandla okwenza isinqumo sokuthenga. Lokhu kuwumehluko omkhulu phakathi kwalokhu kokubili.
I-prospect ingumuntu osemkhakheni wokuqala. Umthengisi oqeqeshiwe usuvele ukhulume naye. Usevele wathola imvume kumuntu. Uvumile ukwenza ukubonisana okwengeziwe. Lokhu kuxhumana kuhluke kakhulu ku-lead. Lezi zingxoxo zibaluleke kakhulu. Ziyinkathi lapho umthengisi eqonda khona izidingo zekhasimende.
Indlela Yokuguqula I-Lead Ibe I-Prospect
Ukuze uguqule i-lead ibe i-prospect, kudingeka umsebenzi omuhle. ithemba kanye nokuhola Inikeza isevisi enhle kakhulu Vakashela Iwebhusayithi yethuIdatha yokuthengisa ngocingo Kudingeka uhlelo olucatshangelwe kahle. Kumele uqale ngokuthi umthengisi wakho axhumane naye. Lokhu kuxhumana kufanele kube ngokuqondile. Angamthumelela i-email ekhombisa inhlonipho. Angashayela ucingo ukuze athole imininingwane. Kumele umthengisi afunde nge-lead. Bafunde ngezinto abazithandayo. Ngale ndlela, umthengisi uzokwazi ukwenza ingxoxo.
Kuzofanele kubuzwe imibuzo eminingi. Imibuzo mayelana nezidingo zabo. Mayelana nezingqinamba ababhekana nazo. Futhi mayelana nezinhloso zabo zebhizinisi. Uma i-lead iphendula kahle, iyaguquka. Iba i-prospect efanelekayo. Le yingxenye ebalulekile yokuphatha. Kumele ufunde kabanzi.
Umehluko Phakathi Kwe-Lead Ne-Prospect
Umehluko phakathi kwe-lead ne-prospect ubaluleke kakhulu. I-lead iqoqwa ngokugcwaliswa kwefomu noma ngokuthepha. I-prospect iqondwa ngengxoxo eqondile. I-lead ayaziwa kahle ukuthi izothenga noma cha. I-prospect inezimpawu ezithile zokuthenga. I-lead ingaba ngumuntu onentshisekelo encane. I-prospect inentshisekelo enkulu futhi inezidingo ezingahlangabezwa.
Isikhathi esiningi, i-lead iyinkululeko. Ivela kumkhakha wokumaketha. I-prospect iyinkululeko yokuthengisa. Ivela kumthengisi oqeqeshiwe. Ngakho-ke, zihlala zihlukene kakhulu. Kumele wazi indlela yokuziphatha kuzona zombili lezi. Lokhu kuzokwenza ibhizinisi libe ngcono kakhulu.
Izinga Lokufaneleka Nokubaluleka Kwalowo Nalowo
I-lead ayifani ne-prospect ngesilinganiso sokufaneleka. I-lead inomkhiqizo wokufaneleka okuphansi. I-prospect inomkhiqizo ophezulu. Ukusebenza kuma-prospects kunikeza ukubuyela emuva okungcono. Lokhu kungenxa yokuthi sebekhombisile intshisekelo enkulu. Sebekhombisile ukuthi banayo imali yokuthenga. Kumele wazi ukuthi yikuphi okufanele ugxile kukho. Ukugxila ezintweni ezingcono kusiza kakhulu.
Ukugxila kuma-leads kumane nje kuyisiqalo esihle. Kodwa ungachithi isikhathi esiningi kuwo. Ukusebenza nama-prospects kwenza umsebenzi wakho uthele. Kukhona ukuhlukahluka okuncane phakathi kwezinga lokufaneleka. Ungacabangi ukuthi zonke izinto ziyefana.
Inqubo Yokuphatha Ama-Leads Nama-Prospects
Inqubo yokuphatha ama-leads iqala ngokuthepha okuningi. Ama-leads aqoqiwe adinga ukuphathwa kahle. Ukudala uhlelo oluhle kubalulekile. Kufanele ube nesistimu efaka ama-leads. Ingasiza ukuhlela idatha. Ngemva kokuqoqa ama-leads, kumele uwaphakele. Ukwenza lokhu kusiza ukwenza intshisekelo yabo ibe enkulu.
I-email marketing iyindlela eyinhle yokwenza lokhu. Ungabathumelela ama-emails anekhono. Lawo ma-emails angaba nezinto ezibalulekile. Angaba nezindatshana ezinhle. Kungaba nemininingwane ewusizo. Lokhu kusiza ukuba bakhe ubuhlobo nawe. Uma beqhubeka bebonisa intshisekelo, bazoguquka. Bazoba ama-prospects.