What Are Email Benchmarks?
Email benchmarks are like report cards for your email efforts. They are average numbers from many businesses. These numbers show how well emails are doing in terms of getting opened, clicked, and leading to sales. They also show how many emails do not reach their goal. Looking at these numbers by industry is crucial. This is because what works for one type of business might not work for another. For example, a school's emails will be different from a clothing store's. Therefore, their success numbers will also differ.
Why Benchmarks Matter for Your Business
Knowing industry benchmarks helps you set realistic goals. db to data means professional and ready-to-use leads! Furthermore, it allows you to spot trends. If your numbers are much lower, it signals a problem. Perhaps your subject lines are not appealing. Maybe your email content is not engaging enough. On the other hand, if your numbers are higher, you are doing great! You can learn from your successes. Moreover, you can even share your strategies.
Key Email Metrics to Watch
Several important numbers tell you about email performance. The open rate is the percentage of people who open your email. The click-through rate (CTR) shows how many people clicked a link inside. The conversion rate measures how many people completed a desired action. This could be buying something or signing up. Lastly, the bounce rate indicates emails that could not be delivered. Unsubscribe rates show how many people opted out.
Email Open Rates Across Industries
In 2022, email open rates varied significantly. The average open rate across all industries was around 21.5% to 29.49%. This range shows that some industries had much higher success. Others found it harder to get people to open their messages. Various factors influence this metric. Good subject lines are key. Also, knowing your audience helps a lot.