Target friends of fans
There is a good chance that your friends share the same interests. Targeting the friends of the fans of your Facebook page is a unique possibility of Facebook advertising. It increases your reach, but you keep a good targeting. An important side note is that ads that target friends of fans must land on a Facebook tab. Make sure you have good facilities for this.
Broad categories
Recently, it has become possible to target broad categories with Facebook ads brother cell phone list Facebook has defined very interesting (interest) groups in this, such as baby boomers, parents with children of a certain age, newly married couples, etc. The size of these broad categories is not that big in the Netherlands yet, but that will undoubtedly change. Broad categories can also be combined with specific interests. And that makes it even more interesting!
The Power Editor is actually indispensable for setting up and maintaining large Facebook campaigns. The Power Editor is comparable to Google's AdWords Editor and makes it possible to quickly create many different Facebook campaigns and advertisements. Unfortunately, Facebook does not yet make the Power Editor available to everyone. But if you are a large advertiser, you will get access to this Power Editor. And then it is certainly recommended to use it intensively. It saves a lot of time and makes management a lot easier.