Example:
Coffee machines
Nespresso
Capsule
Reviews
4. Use titles and subtitles
Once your property map is ready, remember dbtodata that it should help users and search engines navigate your content.
Clear titles are essential for both your readers and bots. Each new point in your text should be reported in H2, H3 and H4 headings. Also try to incorporate your target keywords in your titles and subtitles.
How to use h1, h2, h3 and h4 in a seo optimized text
Tip: Preface key information about your content in your titles and subtitles.
The Nielsen Norman Group's Human Eye-tracking study revealed that users tend to read according to an F-shaped pattern :
F-shaped reading model of content (Nielsen Norman Group study)
This graph demonstrates that using your target keywords in your titles and subtitles will make it easier for readers (and search engines) to navigate your pages.
SEO copywriting: best practices
9. Write introductions that attract your audience
An intriguing and properly optimized title that meets the needs of your target users will lead people to click and visit your page.
And then? Then you will have to keep people "anchored" to your page, preventing them from abandoning it after reading the first few lines. Your opening must therefore be incisive, clarifying right from the start:
What the reader will gain.
What questions will be answered.
How the content will help him find a solution.
Why keep reading.
Keep your readers' attention:
Entertaining them: Friendly humor is definitely welcome.
Creating an emotional bond.
Making your brand voice and your company's core values heard.
By leveraging the so-called "FOMO feelings" (Fear Of Missing Out, or the fear of missing out: what are readers missing or what could happen if they don't act immediately?).
What to avoid:
Introductions with too many turns of phrase that take too long to get to the point.
Introductions that tell you or your company about what makes it great (users don’t care; they need an answer to their question).
Sell: You convert by providing information, not by pushing sales right from the start.