After the restyling of the company pages on LinkedIn, it is now the turn of the profiles. Some lucky ones have been able to play with the new LinkedIn profile for a while, but now it is finally the turn of the rest of the Netherlands. What is particularly striking is the minimalist design of the profile page. In this article we share our first findings.
Less is more
The new LinkedIn profile looks sleek, businesslike and is designed to help you find what you are list to data looking for as quickly as possible. An average LinkedIn profile is usually chock full of information; from your experience, skills, connections to your recommendations, groups and projects you have contributed to.
And with so much information, it's important that you can still quickly find what you're looking for. With a more spacious layout, more space between topics and some visual additions, such as icons and infographics, the profile has become a lot clearer overall.
What are the most important changes within the new profile and what should you pay attention to?
Large icons indicate the different sections on the page. These again help to show the distinction between the different sections and make it easier to find something.
Recommendations are becoming more relevant . Not only are they now more visually linked to your work experience, the person who wrote the recommendation has also been given more emphasis. This could indicate that who wrote the recommendation (context) is at least as important as what is written in it.
Another change that comes with the 'headhunting' is the addition of company logos . For companies it is now also very relevant to set up the company page properly. In the LinkedIn profile of the employee the logo is taken over and in the 'hoover' there is more information about the company.