The end of 2012 is approaching. In the coming weeks, lists and retrospectives will appear on various websites and blogs. It is also a good time to look ahead to the new year: how will social media develop (further) in 2013? We will discuss this today in the Infographic Day series.
Influence on marketing mix
The American agency TwinEngine developed the infographic below in which they look ahead to social list to data media marketing in 2013. According to the agency, social media will continue to develop and will become even more influential as a marketing tool. Social media marketing will grow broadly in the company and will no longer be supported by just one department. Giving away discounts and gifts via social platforms will also become more important for the development of the brand.
According to the creators of the visualization below, Facebook is taking its first steps as a social search engine. Pinterest is becoming an important player in the field of social shopping, while Twitter is approaching the news bank of the future. The social network Google Plus is growing in 2013 in sharing targeted lists and groups.
Want to learn more about social media marketing trends in 2013? Scroll down to view the infographic. Click on the image for a larger version.
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