@ 3fmsr12 : @ 3fmsr12 : Every 1000 followers €1 goes to #sr12 !! Every 12 RT is €0,15 . Keep RTing already €2000…
— SerieusRequest 2012 (@3FMSR12) December 24, 2012
If you manage to spread 60,000 messages through a retweet campaign, what is the financial value of that? What does it yield for the babies and the DJs in the Glass House? Do the math:
For every 1,000 followers, €1 goes to Serious Request. The account now has 33,578 (109 followers more while typing the above text) followers. This means that €34,- rounded up needs to be transferred by the people behind the account @3FMSR12.
For every 12th retweet they donate €0.15 to SR12. With 60,000 RTs this means an amount of €750. Our calculations:
Followers: 33,578 followers / €1,000 = €33.58
Retweets: 60,000 messages / 12 = 5,000 messages, so 5,000 messages x €0.15 = €750.
An interim result of the total proceeds is €783.58. What strikes me is that the number of followers is growing list to data rapidly, but that this yields little. The retweet campaign yields considerably more.
Doubting followers
There are some people who doubt the authenticity of the account and have asked questions.
The whole @ 3fmsr12 account is fake. They ask for RTs in exchange for a donation to SR12. Yeah, right. Just attention seekers and everyone falls for it.
— Chiem Balduc (@ikhaatsport) December 21, 2012
That @ 3fmsr12 account, the 'official RT account' of Serious Request is just a hoax, right? #sr12
— Eric Steur (@steurtje) December 24, 2012
Or Said who discovers that there is a spelling error in the title: Serious Request instead of Serious Request.
@ 3fmsr12 very bad this before you start a fake account remove that spelling mistake from your name.
— Said(@SaidLbouhdidi) December 24, 2012
In summary: with little effort you reach many people and a nice amount. I hope that a nice check will be offered at the Glass House. I am also curious about who is behind this account, who the sponsors are and what will happen to the Twitter account after Serious Request, so I contacted the account @3FMSR12 this morning. Unfortunately I have not received a response yet.
Update 28-12-2012@ 3fmsr12 about the RT action. The suspicion that this is fake is therefore correct. Please unfollow. #3fm #sr12
— 3FM Serious Request (@SeriousRequest) December 28, 2012
In the meantime, 3FM has confirmed with the above tweet that it is indeed a fake account. Unfortunately, a response from the account @3FMSR12 has not yet been received.