Best Practices for Creating Your Blog Post Links

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Best Practices for Creating Your Blog Post Links
Don’t Change Permalinks After Creating Them
After a post or page is published, the permalink for that page shouldn’t be changed unless you really need to.

If you change the permalink, any incoming links to that post or page from other websites, will suddenly be pointing to a missing URL instead of a piece of content.

If you do need to change a permalink at some point on your blog, it’s crucial that you set up a 301 redirect to tell search engines (like Google) that the old url of your web page, post, or article has now moved to the new permalink you’ve set up.

This means you’ll still get traffic to that post from the old link. It’s especially important to set up permalinks if you’re moving a lot of posts to new URLs, so Google won’t penalize your website for having a high number of broken links.

Do Use Keywords in Your Permalinks
If you’ve started your blog using WordPress, the CMS that powers more than 40% of sites on the Internet, then making SEO-friendly permalinks is easy.

By default, WordPress uses your post’s title for the permalink. You algeria phone number resource check this under Settings→Permalinks, where you’ll see a number of options.

The Post name option in Settings->Permalinks (create SEO-friendly blog links)
To create SEO-friendly permalinks for your blog post links, you should always use the default permalinks structure of Post name as the starting point.

Tip: If you have a news site, it may make sense to pick one of the options that also includes the date in the permalink. That way, readers can easily tell new posts from old ones, just by glancing at the URL.

If you’ve learned how to write a blog post that begins with an SEO-friendly headline (title), then the default link to your post will naturally include your keyword.

Editing the Permalink to a Post
When writing a post, you can change the permalink under the Post→Summary→URL settings:

How to edit the blog link (URL or permalink) of a post, in the Post->URL settings
To change the URL, simply click on it and type in a different last part, separating words using hyphens. Make sure you keep your primary keyword in there.