As digital marketing becomes increasingly sophisticated, phone numbers are one of the core channels for reaching customers, and their acquisition and management are particularly important. Although online collection channels such as website registration, social media advertising and APP downloads are relatively mature, offline scenarios are still a data source that cannot be ignored. Exhibitions and promotional store registrations are common offline collection methods with high authenticity, strong willingness and excellent conversion rate, providing valuable data support for corporate digital marketing.
1. Exhibition site: a key scenario for obtaining high-intent customers
The exhibition is a centralized window for companies to display their brands, products and services, and is also an important platform for face-to-face communication with potential customers. Collecting phone numbers at exhibitions has the following advantages:
1.1 High-precision crowd gathering
Industry exhibitions often attract professional audiences in specific fields, who have clear purchasing needs or cooperation intentions. By setting up scan code registration, business card collection, questionnaire filling and other forms at the booth, companies can quickly obtain target customers' phone numbers and other basic information.
1.2
In addition to paper registration and business card exchange, the following collection methods are commonly used in modern exhibitions:
Electronic forms + on-site code scanning: Visitors fill in their names, companies, and contact information by scanning the code, and the background records the data in real time.
Interactive games + prize redemption: Set up lucky draws and small games bulgaria phone number list to attract customers to participate in registration to increase the interaction rate.
Intelligent identification equipment: Some exhibitions provide electronic badge recognition systems that can automatically record visitor information and generate lists.
1.3 Precision marketing opportunities after the exhibition
The phone numbers obtained through the exhibition are usually accompanied by business cards, positions, corporate background and other information, which is convenient for subsequent classification management and personalized marketing, such as sending exhibition thank-you text messages, new product introductions, sales follow-up, etc., to improve conversion efficiency.