Content Marketing (Thought Leadership & Solutions-Oriented):

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Tactics: Encouraging existing satisfied customers to refer new ones, often with incentives for both the referrer and the new customer. Building strong customer relationships to encourage repeat business and word-of-mouth.
Relevance for Bangladesh: Word-of-mouth is incredibly powerful due to strong community ties and trust in personal recommendations.

Example: A telecom company offering bonus talk time or data to slovenia cell phone number data customers who successfully refer a new subscriber.
B2B Lead Generation Tactics
B2B lead generation focuses on attracting businesses, decision-makers, and influencers within organizations. These tactics are often more targeted, research-intensive, and involve a longer sales cycle.

LinkedIn Marketing & Sales Navigator:

Tactics: Optimizing company and personal profiles. Publishing industry insights, case studies, and thought leadership content. Using LinkedIn Sales Navigator for highly targeted lead identification (by industry, job title, company size, location like "software companies in Dhaka"). Direct outreach via InMail or personalized connection requests.
Relevance for Bangladesh: LinkedIn is growing as a professional networking platform. Key for businesses targeting other businesses (e.g., IT services,

consulting, manufacturing suppliers).
Example: An IT services firm in Dhaka using LinkedIn Sales Navigator to find CEOs of medium-sized manufacturing companies in Bangladesh and sending personalized messages offering a free IT audit.

Tactics: Creating in-depth content that addresses specific business challenges: whitepapers, e-books, industry reports, webinars, case studies, and research-backed blog posts. This content is often "gated" to capture lead information.