B2B Software/SaaS Company (e.g., "OrthoHRM Software")

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mdabuhasan
Posts: 329
Joined: Tue Jan 07, 2025 4:57 am

B2B Software/SaaS Company (e.g., "OrthoHRM Software")

Post by mdabuhasan »

Goal: Generate demo requests for an HR management software solution.
Targeting:
Job Titles: "HR Manager," "HR Director," "Head of HR," "Business Owner," "Operations Manager" in companies with 20+ employees.
Industries: IT, manufacturing, banking, corporate services, retail.
Interests: Human resources, payroll software, employee management, business efficiency, digital transformation.
Custom Audience: Visitors to their HR software product pages, attendees of their past webinars.
Ad Format: Lead Ad or Image Ad (linking to a landing page).

Creative pakistan cell phone number data Example (Lead Ad):
Image: A professional, clean graphic showing a dashboard of the HRM software with key metrics or a diverse group of professionals collaborating digitally.
Primary Text: "Tired of manual HR processes? 📊 Streamline your operations with OrthoHRM Software! Manage payroll, attendance, leave, and employee data effortlessly. Save time, reduce errors, and empower your HR team. Trusted by growing businesses across Bangladesh."
Headline: "Transform Your HR: Book a Free Demo Today!"

CTA: "Book Now" (linking to a Facebook Lead Ad form with fields for Name, Company Name, Work Email, Phone, and a custom question: "How many employees does your company have?").
Lead Magnet: Free live demo of the software, a downloadable "Guide to Digital HR Transformation for SMEs in Bangladesh."
Why it works in BD: Addresses a common efficiency challenge for businesses, highlights key features, uses a professional tone, and offers a direct path to experience the product (demo).
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