Targeting:
Demographics: Men and women, ages 20-35, residing in specific cities (e.g., Sylhet, Cumilla) or within a radius of the institute's physical location.
Interests: Career development, specific software, freelancing, job searching, online courses, relevant educational institutions.
Behaviors: "Aspiring entrepreneurs," "recently graduated students."
Ad Format: Video Ad (Testimonial or Explainer Video) or Lead Ad.
Creative Example (Video Ad + Lead Ad):
Video: A 30-60 second video featuring quick malaysia cell phone number data clips of successful past students (Bangladeshi youth) talking about how the course transformed their careers, interspersed with shots of the academy's modern facilities or online learning interface. An energetic Bengali voiceover.
Primary Text: "Stuck in your career?
FutureSkill Academy helps ambitious Bangladeshi youth unlock their potential! Learn industry-relevant skills from expert instructors and land your dream job or start your own venture. Ready to transform your future?"Headline: "Enroll in Our Digital Marketing Course - Get a Free Career Counseling Session!"
CTA: "Learn More" or "Get Quote" (linking to a Facebook Lead Ad form with fields for Name, Email, Phone, Preferred Course, and a custom question like "What is your current career goal?").
Lead Magnet: Free career counseling session or a downloadable "Course Curriculum Guide."
Why it works in BD: Addresses the common desire for skill development and better job prospects among youth, uses social proof (testimonials), and offers a valuable free consultation/guide as an incentive.
Facebook Ads for B2B Lead Generation (Examples for Bangladesh)
B2B campaigns on Facebook require a more professional, problem-solution-oriented approach, focusing on value, expertise, and a longer-term lead nurturing strategy. Targeting is often more nuanced, focusing on professional attributes.