Not Using Behavioral Triggers

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Sending emails based on subscriber behavior (such as browsing patterns or clicks) can dramatically increase relevance and engagement. Many marketers overlook this level of personalization.

Problems With Ignoring Triggers:
One-size-fits-all emails.

Missing opportunities to nurture leads based on interest.

How to Implement:
Set up automated workflows triggered by actions like:

Clicking on a product link.

Visiting a pricing page.

Downloading a resource.

These triggered emails are timely and tailored, increasing conversion rates.

29. Underutilizing Video in Emails
Video content has higher engagement rates than text or images hr directors mailing leads alone, yet many email marketers don’t include video or use it poorly.

Common Mistakes:
Not embedding videos or using thumbnails poorly linked.

Sending long videos that don’t fit email contexts.

Best Use Cases:
Include short, engaging videos like welcome messages, product demos, or customer testimonials. Embed a thumbnail with a play button that links to a hosted video. Videos can boost click-through rates and keep subscribers interested.