WhatsApp has evolved from a simple messaging app to a powerful marketing tool. With over 2.7 billion users worldwide, it offers businesses a direct and personal way to connect with customers.
Why WhatsApp Marketing?
High Open Rates (98% compared to 20% for emails)
Instant Communication
Multimedia Support list of bolivia whatsapp phone numbers (images, videos, documents)
End-to-End Encryption for Security
Businesses can use WhatsApp for:
Regulatory Compliance
Laws such as GDPR require businesses to have explicit user consent before sending messages. Failure to comply can result in penalties and legal action. Moreover, maintaining consent records and user preferences adds administrative burden.
4. Operational Challenges
Though automation tools exist, providing timely and human responses—especially at scale—can be demanding. Without proper systems in place, businesses may struggle to manage conversations, leading to delayed replies and poor user experience.