the second point becomes clear

[rifat28dddd]

3. The third "iron" rule: the research must be independent. That is, it must be conducted by an independent company, that's one, and people during the research must not know that they are participating in the study of your reputation, that's two.

It seems to me that the fact that a reputational study should be conducted by an independent professional company is clear without additional arguments.

And if we imagine that Vasily Vasilyevich approaches gansu cell phone number list Pyotr Petrovich and says point-blank: Ivan Ivanovich asked me to find out from you what you think of him. What will Pyotr Petrovich say?

Therefore, for each such project a "legend" is invented. In addition, the survey is conducted on a whole list of such companies, where the client company is one of the list.

Independence of reputation research is an absolutely necessary and basic condition for its reliability. This is the third rule.

I am going to continue a series of posts dedicated to the technology of reputational research (the so-called reputational audit). If you have any questions, please contact me.