Why is the funnel important ? Because we need to understand where the root of the problem is and to do so we need a map that shows us which phases of the customer life cycle we need to investigate.
You may have wondered why “Pirate”. As you will see from the union of the initials of each phase you get AAARRR , a decidedly pirate expression, which for those like me who have played Monkey Island has a decidedly timeless charm!
At thekmarketing we have already discussed the topic of the funnel but in this case the phases are a little different. The funnel , being a framework (theoretical model that helps us to schematize, simplify and visualize more or less complex information), can adapt to the various topics discussed and the various models can differ slightly from each other.
Awareness – the user discovers the product
Acquisition – user signs up
Activation – the user uses the product for the first time
Retention – the user continues to use the product
Revenue – the user pays
Referral – the user invites others
As you can imagine, each phase has its own peculiarities and therefore specific measurement metrics that allow us to ask ourselves the right questions and hypothesize numerous solutions.
It is also essential to understand that the order azerbaijan phone number data of the phases and the related metrics depend on the business model being analyzed and the industry .
One of the key concepts of growth hacking is to work one step at a time ! Focus all your attention and that of your team on a specific step of the funnel to maximize the related metrics and only later move to the next step.