Website relaunch or website optimization?

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Do you want to give your website a fresh new look but don't know how to go about it? Whether you want a fresh design or to bring your website up to date with the latest technology, every good website needs an update at some point. But does it always have to be a website relaunch, or might optimizing the existing one suffice?

In the following sections, we will examine these two approaches for you!

Download Website Relaunch Guide
What exactly is a website relaunch?


A website relaunch is, as the name suggests, a fresh start. The existing website is finland phone number data completely redesigned. This often involves creating a new concept, implementing a new CMS, adapting the navigation and content, and renewing the design.



And what is website optimization?


Website optimization involves giving an existing site a facelift. It's simply about refining and improving the site. This can include a graphic redesign, adapting to new technical standards, SEO, or performance optimization. However, the idea and basic structure of your website remain largely unchanged. In our mini guide, we've clearly listed the most important tips for website optimization:



Download: Mini Guide Website Optimization
What is the difference between website relaunch and website optimization?


To put it simply: A website relaunch goes one level deeper than website optimization. While optimization only revises a part of the website, a relaunch changes the entire website.

A quick example: You've painted a picture, but you're not satisfied. To optimize it, you correct some parts; to relaunch, you paint over it in white and start over.