In order for Google to “read” your content as needed, do your best to embed and mix “ hidden keywords” into:
Niche Keywords. You know these as LSI (Latent Semantic Indexing), closely related terms that you add to your content so Google can understand the topic and context. Use tools like LSI Graph to find the most relevant LSI for your piece, or go to Google, enter your target keyword, and check the “Related Searches” section:
Voice search is on the rise, and users are often using long-tail queries to get answers to their questions. Consider asking questions from your keyword research tools or go to topical forums or Q&A websites (remember Reddit) and “People Also Ask” to see questions users want to know about your topic. If applicable, you can create an FAQ section on your page to provide answers to those long-tail questions.
Vertical Keywords. These come from related niches and can help you attract a wider audience. Consider Sean Si explaining the phenomenon of these keywords and using competitor (and business partner) analysis to define them.
Follow EEAT guidelines
In 2023, on-page SEO is not just about keywords, it’s about quality content. And Google occupant resident lists gives us clear guidelines on what high-quality content means:
Followed by EEAT.
Your content comes from expert writers who know what they are talking about.
Place the content on an expert source that is authoritative enough and has a certain reputation in the niche.
Your content is original, comprehensive, and valuable to users; it is trusted in the market and brings something new: new insights, case studies, practical strategies, etc.