TABLE OF CONTENTS
What is the European Accessibility Act really whatsapp number list and who does it affect from 28 June 2025?
Website accessibility: it is therefore not only an obligation, but an opportunity for companies and professionals
1. SEO and Search Engine Visibility
2. Grow your audience and increase conversions
3. Improve reputation and brand awareness
From regulatory obligation to competitive advantage
Practical guide to easily comply with the 2025 website accessibility regulation
Conclusion: Accessibility as a choice for the future
Download the checklist to make your website accessible >
FAQ for Article on European Accessibility Act and Website AccessibilityDo you have a website that you want to make accessible?
Useful sources and resourcesWebsite accessibility has now arrived for everyone. In fact, from 28 June 2025, the European Directive 2019/882, called the European Accessibility Act (EAA), will come into force, which helps people with sensory difficulties to use websites and therefore to access information. This regulation is therefore an epochal step towards a more inclusive, accessible and democratic web.
What is the European Accessibility Act really and who does it affect from 28 June 2025?
From that date, all public and private companies with more than 10 employees or with a turnover exceeding 2 million euros are obliged to make their websites and digital services accessible to people with sensory disabilities.
Websites for exampleEAA Website Accessibility Pin
They should have a control panel with a floating and always visible icon (usually represented by a person with raised arms like the one in the picture) that offers various options for adjusting the page reading settings.
For example, websites with these options can offer adjustments to content scaling, text size, contrast, sound muting, and other features to help those with sensory impairments.
For the entrepreneur this is certainly a strategic opportunity to improve the experience of all users, provided that one anticipates one's direct competition .
According to a recent study, about 87% of users prefer to interact with accessible websites, regardless of whether they have a disability or not. Why? Simply put, an accessible site is easier, clearer, and more intuitive to navigate for everyone.
Website accessibility: it is therefore not only an obligation, but an opportunity for companies and professionals
Digital accessibility means creating websites and applications that can be used easily by anyone, including people with visual, hearing, or cognitive impairments. A practical example: automatic reading tools for the blind, cleaner layouts for users with cognitive impairments, or voice functionality for those who have problems interacting with the website by motor skills (for example, with the mouse or pointer).
According to research by Semrush, over the last two years, 73.4% of companies that invested in website accessibility significantly improved their SEO positioning, achieving organic traffic increases of over 50%.
Accessibility Control Panel for WebsitesExample of an accessibility control panel for websites
Three Reasons to Make Your Website Accessible (Even If You Don't Have to)
1. SEO and Search Engine Visibility
An accessible website has clearer content, better structured and easier to interpret by search engine crawlers. Google rewards clarity and ease of navigation, which are the key points of an EAA compliant site, so websites that offer these improvements have priority and therefore a better positioning than those that do not. A great advantage to anticipate the competition before they adapt!
2. Grow your audience and increase conversions
These may seem like insignificant numbers, but adapting your website to accessibility standards opens the doors to many new potential customers. The possibility of Let's think about a concrete case, for example: a well-known Italian online fashion brand introduced assisted navigation tools, increasing conversions by 20% in just three months (Source: Digital Observatory 2024).
3. Improve reputation and brand awareness
In a market that is increasingly attentive to ethical issues, an accessible website becomes a symbol of responsibility and social attention. This not only builds loyalty among customers with disabilities, but also generates empathy and appreciation among users without disabilities, strengthening the overall reputation of the brand.
From regulatory obligation to competitive advantage
Digital experts and professionals agree in seeing EAA as a strategic lever to differentiate and innovate. Large companies such as Apple, Microsoft and recently also Italian companies such as Ferrero and Luxottica are already deeply integrating accessibility into their digital processes, obtaining excellent results in terms of engagement and customer satisfaction.
Practical guide to easily comply with the 2025 website accessibility regulation
Complying with the EAA may seem daunting, but here are some practical tips to get you started:
If the website is developed with a CMS like WordPress there are several software (some free with limitations and others paid) that can be installed to quickly make the website compatible.
If you want, you can structure a software by hand and insert it into the website so as to have a customized solution created by a developer. In this case, the development costs are generally higher than installing a software to be purchased, so it is generally recommended only for large organizations that want to customize and optimize the graphics and features according to their needs.
Since the first option is the one with an excellent cost/performance ratio for SMEs and professionals, we recommend using software already available. You can therefore contact us to ask us immediately for a free consultation to make your site accessible.
Conclusion: Accessibility as a choice for the future
Investing in website accessibility today means anticipating the market, concretely improving the user experience and building authentic relationships with the public. The EAA is not simply a directive, it is a change of mindset that brings innovation, inclusion and sustainability to digital business.
Being accessible means being human. And in today's digital landscape, it is precisely this human value that makes the difference.
Download the checklist to make your website accessible >
FAQ for Article on European Accessibility Act and Website AccessibilityHow can I adapt my website to European Directive 2019/882?
The contents of the website must also be accessible to people with visual, hearing, motor or cognitive disabilities.
Typically, an icon is applied that calls up a control panel that offers the possibility of changing the size of texts, reducing/increasing colors, offering specific magnifications, eliminating images, providing audio assistance in reading or making it easier to move between pages through voice input.
Every detail must be able to be read, heard or interacted with without barriers.
What obligations does the EAA Digital Accessibility Regulation provide?
What really changes with the European Accessibility Act for those who have a website?
When does it become mandatory to comply with accessibility regulations?
Why should I make my site accessible, even if I don't have to?
What do I risk if I don't comply with accessibility regulations?
I am a micro-business, do I still have to comply?
How much does it cost to make my site compliant with the Directive?
Do you have a website that you want to make accessible?
We can help you comply with Directive 2019/882 and improve the experience for all your users.