Neuromarketing: A Look to the Future

[mdabuhasan]

Nowadays we are all consumers, we make purchases for a large part of our lives. And also for this reason we are bombarded by advertising messages of all sorts, in every place and moment of the day.

Thanks to new technologies, the doors of “ endless marketing ” have opened for companies , but in this context brands must compete for the consumer’s mind.

The goal of companies is to enter our long-term memory, to gain our loyalty .

But why do we consumers remember, choose and become loyal to one brand rather than another? How do our purchases happen?

Interesting answers are provided by the book Buyology by buy phone number list Martin Linstrom . Linstrom spent three years and millions of dollars investigating the world of consumers, brands and science. He discovered that the future of marketing is understanding the thoughts, feelings, motivations, needs and desires of consumers .

The greatest opportunity in this sense comes from neuromarketing , which by crossing science and marketing allows us to propose better marketing strategies.

Lindstrom shows us in his book the main mechanisms that underlie our purchasing choices , mechanisms that companies can no longer ignore if they want to be successful. Let's look at them together.

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