If you put yourself in your customers’ shoes, you can decipher why they abandon their carts most of the time. According to a study by the Baymard Institute, one of the second-leading reasons why people abandon their carts is because they were asked to “create an account” during the checkout process.
Needless to say, this practice can be frustrating for a customer who wants to quickly conclude their shopping experience. Because of the instant gratification that our technology-driven world offers, no one really wants to spend time doing mundane tasks like filling out their information when they are at the critical point of making a purchasing decision.
One strategy we’ve found helpful is using cart abandonment pop-ups. Those little boxes high school senior mailing list that offer incentives, discounts, and extras when a customer decides to abandon their cart. Pop-ups can go a long way in reducing cart abandonment .
Cart abandonment popups are life-saving reminders that can positively impact your conversion rate.
Why popups?
Popups are important in addressing cart abandonment because they serve as effective tools to re-engage and convince users to complete their purchases. They can easily impact business sales or conversion rates.
They grab the user's attention by appearing prominently on the screen, ensuring that the cart abandonment message or offer is noticed.
They also provide an opportunity to address any objections or concerns that may have led to cart abandonment. A pop-up can offer solutions, provide additional information, or address frequently asked questions to remove doubts and increase user confidence.