Screen Reader Emulators – This allows you to experience how your email is read by those who rely on assistive technology. This can provide you with valuable insights and help you optimize your emails accordingly.
Contrast Color Checkers – This will help ensure that design choices do not negatively impact readability for visually impaired subscribers. See an example of a color contract tool to explore below.
Screenshot of an email accessibility tool
By using these tools, you can ensure that you provide a positive experience to your subscribers, regardless of their abilities.
It’s also important to measure the accessibility of your emails over time. Check your email statistics to see how many people are opening and engaging with your emails. You should also check to see if engagement differs between people diabetes mailing list with and without disabilities. This will help you understand the impact of your efforts and how you can improve over time. Consider the following:
Email Engagement Analysis: Start by analyzing your email statistics. Analyze the data to determine the extent of email opens and interactions. This initial step provides insights into the reach and impact of your email campaigns.
Segmentation Analysis: Segment your email audience into two categories: those with disabilities and those without. This segmentation will allow you to compare the engagement levels between these two groups. Are people with disabilities opening and interacting with your emails at a rate comparable to people without disabilities? This comparison can provide valuable insights into the accessibility of your content.
User Feedback and Testing: Solicit feedback from people with disabilities on your email list. Conduct usability testing with screen readers and assistive technologies to ensure your emails are truly accessible. This real-world feedback can highlight specific pain points and areas for improvement.