As an email marketer, you want every subscriber to have a positive and inclusive experience when interacting with your campaigns. But if your emails aren’t designed with accessibility in mind, you risk excluding a large percentage of your audience with disabilities. That’s where email accessibility best practices come in. By implementing them, you can ensure that all of your subscribers can understand and engage with your emails.
This article will explain why email accessibility is essential and provide 10 best practices for creating accessible emails. I will also share tools to make email accessibility easier and tips for testing and measuring your campaigns. So, let's dive in and make sure your emails are inclusive for everyone.
Why Email Accessibility Matters
Every person deserves the right to access and interact with content, regardless of physical or cognitive abilities. When it comes to email marketing , accessibility is not just a legal requirement, but a moral obligation that every dental email list email marketer should take seriously. Accessibility means designing emails that can be easily used by everyone, including those with visual, hearing, physical, or cognitive disabilities.
Email accessibility illustration
Image Source: FreePik
Inclusivity: Accessibility ensures that people with different abilities can understand and interact with the content of your email. This broadens your audience reach and promotes inclusivity.
Legal Compliance: Many countries have laws and regulations that require digital content, including emails, to be accessible. Compliance with these laws is essential to avoid potential legal issues.
Improved User Experience: Accessible emails provide an improved better solution for all recipients. This, in turn, increases open and click rates, ultimately improving the effectiveness of your email campaigns.
Brand Reputation: Prioritizing accessibility demonstrates your brand’s commitment to inclusivity, which makes your brand respectable.