Why custom designs are better than Canva templates

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To create a professional and appealing corporate brochure, it's important not to rely solely on off-the-shelf solutions like Canva templates. While these templates offer a quick and easy solution, they can't always fully reflect a company's individuality and specific brand identity. Instead, customized designs and a well-thought-out content structure should be the focus to effectively communicate your company's messages and stand out from the competition.

Format of a company brochure


The format you should choose for your brochure depends on what you plan to do with it. If you mexico phone number data want to send it by mail, for example, you should stick to the standard cover sizes. If you want to send the company brochure and a product catalog together by mail, it's elegant if both have the same format. That's why it's important to adapt the format to existing corporate communication tools. As part of your branding process , you've probably already included all the relevant corporate design elements in your company's style guide so that graphic designers can refer to them. Or do you want to display the brochure at a trade fair? Then pay attention to the formats of your brochure holders.


Contents of the company brochure



Once you have established the formal framework – for which occasion and which format – it is time to get down to business. You want to present your company in the best possible way – but without being boring. Create a content structure for your brochure in which you note down all the important keywords. What is the company’s history? When was it founded, by whom, where and why? You will certainly be able to think of a few key facts and milestones for the company. What is the company’s philosophy? Can you explain the mission statement? Perhaps there is even a story about how you have applied it. What is there to report about the team? Are there any fun facts about the team or the company? What employee benefits does your company offer? Once you have compiled the facts, you can then “distribute” the content across the pages! Remember to always plan for an even number of pages and that the cover pages U1 – U4 are not normally used for content.