But there are other ways to improve engagement. These include offering incentives such as discounts, exclusive deals, and coupons.
Another way is to create a sense of urgency with limited time offers. The trick is to make them rare so customers have something to look forward to.
Furthermore, we cannot ignore the fundamental role of calls to action (CTAs). Marketers must take the time to learn how to write a powerful CTA. And that's not all, the placement within the email also matters.
Interestingly, some action verbs can work against you. Words like download, insert, and chiropractor email address send can seem intrusive. They create the impression that you want the buyer to work or give up their energy or time.
Personalize your CTA with words that speak directly to your customer. These include me, me, me, and my. In fact, the psychology of writing a CTA deserves a whole other topic.
If you understand your target audience well, you might have an idea of when they are likely to open your emails. Let's say your clients are stay-at-home moms. Mornings might not be the best time because they are trying to start their day.
Once the kids are out of school, they might take a minute to unwind. Over a cup of coffee, they might be open to reading emails. So, aiming for 10:XNUMX to about noon would be a good idea.
Finding the right timing is crucial if you hope to get high open rates. Be prepared to do a round of testing at different times to see what works well for you.