Landing Pages with High Conversion

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A landing page is the central element for converting visitors to your website into leads, making it a very important module for your online business. If there are any problems here, then your entire strategy will be lame!

The landing page has a single focus (e.g., newsletter registration, webinar registration, downloads, visiting another website, etc.), which must be communicated clearly and unambiguously. To achieve this, the landing page must include a clear call to action. A distinction is made between lead generation pages, which we'll focus on today, and click-through pages, which first sensitize potential customers to the topic before they move further down the funnel.

If the visitor performs the desired action that is to be achieved through the landing page, this is norway phone number data called a conversion.

If you would like to read more about how to best structure a landing page, I recommend our blog article: What is a landing page?




What is a good conversion rate for a landing page?


The conversion rate describes the ratio of landing page visitors to completed conversions (e.g., clicking on the CTA). The conversion rate is always expressed as a percentage. It is a key indicator of how effective your landing page is at converting visitors into leads or customers. A high conversion rate means that a large percentage of visitors complete the desired action, indicating a well-designed and compelling landing page.

A good average is around 2-4.5%. This means that out of 100 visitors, approximately 2 to 4.5 will complete the desired action. This is a solid value that shows that your landing page is performing well. A peak conversion rate would be 10-11%. Such high values ​​are often the result of intensive A/B testing, targeted optimizations, and a deep understanding of the target audience. A conversion rate in this range shows that your landing page is not only well-designed but also perfectly tailored to the needs and expectations of your visitors.