About entities and search intent

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RankBrain: The Algo and the Brain, Brain…
Search algorithm update: Integration of artificial intelligence

With the RankBrain update, which first showed signs of life in 2015 , Google created an algorithm architecture that no longer relies entirely on manual calibration, but can instead continuously improve itself with the help of machine learning.

Why does Google need artificial intelligence to edit its algorithm? Manual bahrain cell phone number list updates, in particular, make Google much better able to track changes and, if necessary, reverse them. The answer lies in the area that Google doesn't yet understand. This area revolves around all search queries whose search intent Google can't understand and serve quickly enough.

With the Hummingbird update, Google was already able to make significant contributions to the semantic clarity of search queries in its analysis, but with RankBrain, a system has been created that continuously learns more about search intent and thus what is being searched for with each search query. Furthermore, with the RankBrain update, Google is able to independently optimize its algorithm