Apple is an example of a brand that uses the color

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Chanel uses a black font for their image graphics and text. Additionally, their buttons are also black. Many retailers in the fashion niche, in particular, prefer black calls to action to contrast well with the white background. Nike also uses a black, white, and gray color scheme. Their logo and font are black throughout the website. This makes the content on the site easy to read. Like Chanel, their buttons are also black, which visually emphasizes the push to add the item to the cart.


In color psychology, the meaning of the color gray is neutrality and balance. The meaning of the color gray probably comes from its being the shade between black and white. However, the meaning of the color gray also has some negative connotations, especially when it comes to depression and loss. Its lack of color makes it look dull. Gray can be used for font color, headers, graphics, and even products to appeal to a mass audience.

gray in their branding. After all, many of their laptops are a shade of gray or silver, and their neutral color certainly won’t turn anyone off. On their website, they use the color gray in their header, to contrast with their canada email list white logo. However, throughout their branding, you’ll see a balance of white, black, and gray that can help maintain a clean, neutral look.


Brown is the color of earth, wood, and stone. It is therefore natural that according to color psychology, the meaning of the color brown is that of comfort, safety, and a down-to-earth nature. In marketing, you will see that brown is often used for natural products and food. Brown is a color that appears in logos, banner images, and sometimes even in text because of its contrast on a white background.

UPS is an example of a brand that leverages the color meaning of brown in their branding. On their website, brown is emphasized in their logo, navigation menu, and drop-down menus. Also note that complementary colors include yellow and green, which all come from natural elements. For example, yellow could represent the sun, and green could represent nature. Overall, the color meaning of brown helps position the UPS brand as a safe, reliable, and down-to-earth company, which is exactly what you want from a delivery service.