Trends in the most popular podcast genres and formats

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Finding the right length for your podcast may take some experimentation. Pay attention to audience feedback and engagement metrics . You may want to start with 30-minute episodes and adjust them based on listener response.

Pro tip: Don't be afraid to experiment with longer formats if it adds value to your audience! The rise of video podcasts has led to episodes of varying lengths, with some shows going beyond the traditional 20-40 minute run time.

7. Slightly more podcast listeners (46%) prefer podcasts with video than those who prefer audio only (42%).
Videos allow listeners to see the expressions and reactions of hosts and guests, making discussions more dynamic and relatable.

To capitalize on this trend, consider creating a YouTube channel for your podcast. In addition to adding a lithuania telemarketing data visual element to your podcast, YouTube allows you to create a sense of community through features like comments and live chat.

We also recommend embedding your YouTube channel into your podcast website to create a central hub for all your content. This approach allows visitors to easily access your audio and video content in one place. This can improve the user experience and potentially increase engagement.

Additionally, you can reach more listeners through search engine optimization (SEO) . We recommend using a WordPress SEO plugin like All in One SEO (AIOSEO) .

This plugin allows you to create custom SEO titles and meta descriptions for each podcast episode, add schema markup to help search engines better understand your content, and generate XML sitemaps to ensure all your pages are indexed.

All in One SEO for WordPress
We at WPBeginner use it every day and couldn’t recommend it more highly! To learn more about this plugin, check out our full AIOSEO review .

The most popular types of podcasts are comedy, news, and society and culture.
79% of weekly podcast listeners in the United States have consumed a video podcast.
72% of weekly podcast listeners in the United States actively follow video podcasts.
62% of weekly podcast listeners consumed video podcasts passively, with the video playing in the background.
75% of people believe video will become the default recording format for podcasts.